Tallink Silja Line Campaign

Start point of the idea comes from one word which is ‘’Provocative’’ because main goals of effective marketing is to get consumers 

talking about your product, and it is form that philosophy that these provocative ads efforts take their cues. Main aim of this idea is thinking out of the box and getting rid of the cliché ads campaign for cruise lines. . So where is the provocative part?  

The answer is every frame because we address you directly, asking personal question and giving our answer and give command about that answer with bad tone and provoke with saying escape your routine and here is our suggestion for do that ‘’Tallink Silja Line’’. Moreover, there is another important detail appear in every frame which is dot. It symbolise eye and stands for that we are watching you thus we know your routine because we know and research about our customer needs.