Nike Air Force 1

Campaign

What?

Nike sell an ideology. Nike ultimately based on American dream the idea that through hardwork and determination people who came as poor immigarants could create for themselves as happy life. Air Force 1 history is about street culture, black people and hip hop music.

When?

Short term campaign in summer between June and August. When people start to spend time at outside.

Where?

Three channels will be use for campaign which are posters, magazine and Nike web site.